The Beach Bar at Hard Rock Boardwalk, Atlantic City, NJ 08401

"10 months later: I'm delighted to report the overall improvement esp service. We had a great time at our last visit and looking forward to going back. Thanks!"

"Had a wonderful experience w/ mom! Drinks were cold, service was quick and professional, prices weren’t astronomical, and music was good. We’ll definitely be back!"

"We stayed at the hard rock hotel and we were very excited to visit the beach bar. Upon arrival, we ordered a drink and sat down in a cabana. About 10 minutes later a waitress told us that the cabana's were reserved so we thanked her for letting us know and moved to another table to finish our drinks. We walked up to the bar to ask about reserving seats and they pointed us to the opposite side of the bar so we walked over to the other side and Asked about reserving seats. The staff person said we had to reserve through the hard rock casino. We went to the casino and asked about this and they sent us to guest services,guest services said there was a kiosk for this purpose at the beach bar. We went back to the beach bar and there was NO KIOSK. I then asked again and was told by beach bar staff that there were no reservations available over the next five days (5DAYS) and that we had to be there by 8am to reserve seats on a first come, first serve basis. This made absolutely NO sense but we went back the next day and paid for chairs and an umbrella. I asked the staff once more to clarify that once I paid for the chairs that they were ours to use all day, the manager then said we can't guarantee that they will be there if you leave for lunch, pulled his hair and walked away. This was totally confusing, staff were rude to us and other patrons. People asked to rent chairs and they were also told they were sold out but yet others were then were permitted to rent chairs. To further exacerbate the situation, on Tuesday the beach was not accessible from this location and they told us this after we rented chairs again! So all day the lifeguards were blowing thier whistles and chasing people out of the water. The beach and bars shouldn't close down the day after a holiday when there are still people renting your hotel rooms. Save yourself time, frustration, and energy and rent chairs next door at the landshark."

"Great location on the Boardwalk across from the Hard Rock Casino and next to the Steel Pier. They have cabanas for rent and direct beach access. They had an issue with being understaffed when we last visited. The bar was full on both sides when we arrived. Soon after a nice man was paying his bill and told us we could take his seats. The only bartender working said she would be right with us. We finally got served almost 30 minutes later when the backup bartender arrived. NOT GOOD!! But he was very apologetic and attentive. The drinks are pricey here. $9 for a beer and $13 for cocktails. They did have live music out near the cabanas, which was entertaining. So I would say it could go either way when visiting here. The view of the beach and pier is nice. They could use some better management with their staff."