Mimi's Shop 9425 2nd Avenue, Stone Harbor, NJ 08247

"This shop is used to have clothing for all ages but now is strictly 16-25. Nothing for women any older. Very disappointing."

"Very good quality with msrp prices. Staff is helpful."

"I've shopped here and Suncatcher for 16 years with friends and family. The two stores are combined and the sales people seem to work both areas depending on the day. Their prices are a bit high but that seems to be the norm at the beach. I will not be shopping there ever again nor will anyone I know due to the truely rude treatment my daughter and her friend received. The girls are 15 and we'll mannered. When the 2 girls walked into the Mimi side with me, a salesperson immediately grabbed the ice cream cones from their hands and threw the cones in the trash. I understand that the store may not want people to bring food into the store but the correct response from the salesperson would have been "girls, we don't allow food in the store. Please take the food outside". How does that sound?? Simple and professional, right. If management is reading this, the salesperson is a lady with brown hair, about 55 years old and about 5'6". Now you know. I will spread the word of this rudeness and never will my dollars be spent there again. The owners will learn the hard way. There are other good surf shops to visit on the island (AV and SH)."

"Sales people are very knowledgeable and professional,. Clothing is all of good quality & priced right!"

"I'm 63 years old, conceived in the high Avalon dunes, late summer of '53! My grandmother, bless her, used to buy me Cinderella brand dresses, with smocking! at the Mimi shop back in the early '60's! Patronize this store - thank your guardian angel that they have wise management and terrific buyers!"