iDa Beauty Supply Store 1 North Street, Middletown, NY 10940

"It is always a beautiful experience when I go to her shop. She is kind and has a lot of variety in products which I appreciate. I highly recommend shopping here for your hair care needs."

"This place was so good the workers are very helpful and kind they help me look for my products for a perm 10/10 service"

"Finally got a chance to visit today and was not disappointed! They had everything I needed and more, and I was immediately welcomed by the owner. No need to go anywhere else! Thank you!"

"I just left the store and I am blown away at the experience I had. I am a mom of a daughter and son with coyly hair. I live in the Monroe area and could never find a beauty store that had my child’s hair products, brushes or hair clips. This store did!! When going in I had questions about my sons hair and she helped me understand what’s best for his hair and what brushes I could use for him. She was so sweet helping my daughter find the things she wanted for her hair too. I never felt judged for not knowing these things, she was so understanding and so helpful. She even gave me a referral for a hair salon I could go to for my daughter. I love this store! love the staff! and I will be visiting again. I highly recommend this store for your hair needs!"

"I walked in and was greeted right away. Having just left a very rude beauty store 10 minutes before, I felt jittery about shopping. I was put to ease by a lovely young lady. She assisted me in a gentle, relaxed way, and informative way. I was not followed around every single aisle when I browsed. This location is 25 minutes from where I live but I plan on shopping here from now on. The prices are not too bad, and they had what I needed. Thank you for exceptional customer service."