40 South St. - formerly Gumshoe 40 South Street, Boston, MA 02130

"Super cool little shop. Owner was incredibly warm and helpful in helping me select a rad vintage jacket. I love it. Check her out if you’re in the neighborhood. Parking was super convenient as well."

"I shop at 40 South more than anywhere else. The prices are amazing (way less than you'd spend at corporate retail stores), and it's more than just a cool local business- it's an experience! Hilken (the owner) can seem a little brusk at first, but once you get to know her, she's really wonderful. She and Angela give me honest opinions when I try things on (because I always ask them what they think!), and I've found some of my most unique and flattering pieces there over the years. Whenever I wear clothes that I've gotten there, I get so many compliments. Hilken has an incredible eye and works so hard on sourcing amazing vintage clothing and jewelry. I feel like I enter another world when I step through the threshold of 40 South, and the music is ALWAYS good. Whenever I want a pick me up, I stop in and look through the racks. Even if I don't buy anything, I always leave feeling better."

"great place! all unique items and labels. can’t believe i haven’t visited here til now"

"Great, interesting selection. The owner will consign some items if you talk to her. She has cool style and is very nice. It's very easy to spend money here."

"The selection is incredible and the owner, Hilken, is very knowledgeable, but fair warning she is incredibly rude. The other employee that works there on Thursday’s and Sunday’s, Angela, is a true delight and so kind. Angela put some things on hold for me on Thursday and when I went back today to pick them up, Hilken coldly told me that they don’t do holds and the items were put back on the floor. It seems like common retail sense to communicate that fact with your employee so that a customer who loves the gems they found won’t potentially be disappointed to find their treasures have already sold. And it is certainly unprofessional to be so rude, unpleasant and cold when communicating that to a customer. I give this place 3 stars for the selection and for Angela’s fantastic customer service, and the minus two stars for Hilken’s disappointing unfriendliness. Angela works on Thursday’s and Sunday’s - I highly recommend only going to this shop on those days."