HARDENCO (Hartford Denim Co) 37 Greenwoods Road, New Hartford, CT 06057

"Made in the Hurley Building in New Hartford! Love my new bag and my husband will never buy another pair of jeans again. Lifetime guarantee! Support small and local. These guys are amazing."

"First time purchase from hardenco and so far so good. Only critic would be that I would have liked to see more double stitching but honestly, the jacket seems so well made that I don’t think it’s fair to deduct a star based purely on a personal preference. Wore it today in a down pour and performs as needed. Definitely will keep an eye on this team and hopefully pick up more items in the future."

"On a recent visit to the HARDENCO HQ, I had a surreal feeling that I was standing in a workshop that produces some of the most incredible jeans & pants, jackets, shirts, and accessories that can be found anywhere on the planet. Built to last a lifetime, with a combination of the best materials that exist, by true craftswomen and -men, the process of researching, selecting, and owning products made by HARDENCO is a wonderful (and perspective altering) experience. The only thing that could rival the quality and durability of their goods, is the expertise, thoughtfulness, and collaborative approach put forth by everyone working for the company. You will be met with the same level of care, enthusiasm, and attention to detail whether you are shopping for a pair of jeans off the shelf, or inquiring about a full custom commission. It's difficult to describe what if feels like to pull on and live in clothing made by HARDENCO, it's certainly a feeling unlike any other. It's a shame this review only allows for 5 stars, they deserve far more."

"Amazing jean clothing designed by a very motivated genius. I remember Marshall when he was young and would skateboard down the hill we both lived on. He always seemed to have his own business, working for himself, his ideas and great personal drive to do it every day. I would see him from the confines of The Cheesecake Factory, in awe of his fortitude and strength. if you want a solid jean product, you have found the right place."

"These jeans have so much character, I feel they're more apt to wear me than I am them. Never has putting on pants in the morning been such a visceral ritual--I now live my life with the emptiness that comes with knowing that nothing will ever feel as good as my jeans. In all seriousness, it's plainly evident that HDC products are expertly crafted from the finest materials. My dealings with the business have been excellent and nicely personal. I cannot recommend them enough."