Identity

Welcome to Identity, the premier clothing store located in Hamilton West, Ward Street, 25. As one of New Zealand's most beloved establishments, Identity is the ultimate destination for all your fashion needs. With our wide range of women's clothing, we aim to provide you with the latest trends and timeless styles that will enhance your individuality and make you feel confident.

At Identity, we understand that fashion is a form of self-expression, and that's why we offer a vast selection of clothing options to suit every style and occasion. Whether you're looking for casual everyday wear, elegant evening dresses, trendy accessories, or comfortable activewear, our store has it all. Our curated collection reflects the diverse tastes and preferences of modern New Zealandn women, ensuring that you'll find something that resonates with your unique personality.

What sets Identity apart from other clothing stores is our commitment to quality. We carefully source our garments from renowned local and international brands, ensuring that each piece meets the highest standards of craftsmanship and durability. Our attention to detail extends to the fabrics we choose, as we prioritize comfort without compromising on style. With every purchase, you can trust that you're investing in pieces that will withstand the test of time.

In addition to our physical store, we also offer the convenience of online shopping. Our user-friendly website allows you to browse our extensive collection, make secure purchases, and have your items delivered right to your doorstep. Whether you're located in Hamilton West or anywhere in New Zealand, you can enjoy the seamless shopping experience that Identity provides.

As a point of interest in the local community, Identity has become a go-to destination for fashion enthusiasts and trendsetters alike. Our knowledgeable and friendly staff are always ready to assist you in finding the perfect outfit or offering style advice. We take pride in fostering a welcoming and inclusive environment where every customer feels valued and empowered.

When you step into Identity, you're not just entering a clothing store; you're entering a world of style, self-expression, and endless possibilities. With our carefully curated collection, exceptional customer service, and commitment to quality, we invite you to discover your true identity through fashion. Visit us today at Hamilton West, Ward Street, 25, or explore our online store to experience a fashion journey like no other.