Merchant 1948 Milford

Welcome to Merchant 1948 Milford, a premier shoe store located at 24 Milford Road in Auckland, New Zealand. As a point of interest and establishment, we have been serving the footwear needs of our valued customers since 1948. With over 30 stores across New Zealand and Melbourne, New Zealand, we have become the go-to destination for fashion-forward footwear, offering quality craftsmanship and friendly service.

At Merchant 1948, we believe that your passion for footwear should be rewarded. That's why our Sole Rewards program offers exclusive discount rewards to our members every season. It's our way of saying thank you for choosing us as your preferred shoe store.

We take pride in our range of footwear, including sneakers proudly designed in the youngest country on earth, New Zealand. With our Deuce collection, you can look good, feel good, and do good, as these shoes are crafted with utmost care and dedication.

In addition to our stylish footwear, we have also perfected a specialized range of care products to help combat the wear and tear of daily life and protect your beloved shoes. We understand that your shoes are an investment, and we want to ensure they last for a long time.

Our spring summer 23 collection is a testament to our commitment to our Merchant community. Meticulously crafted with dedication, these artisanal footwear pieces come in a range of fresh prints and contemporary silhouettes. We invite you to discover the uniqueness and inspiration behind each pair.

Whether you're looking for women's leather boots, men's dress shoes crafted in Portugal, or comfortable Deuce Sneakers, our seasonal collections are designed for the way you live. We believe in a perfect blend of form, function, and fashion, with heritage firmly at its heart.

To stay up-to-date with all our new releases, promotions, exclusive deals, and events, sign up to our email list. Be the first to know and never miss out on any exciting updates from Merchant 1948.

Thank you for choosing Merchant 1948 Milford as your preferred shoe store. We look forward to serving you with our carefully curated, quality footwear, bags, and accessories for men and women.