Snugglebum

Welcome to Snugglebum, the ultimate destination for stylish and comfortable children's sleepwear in Australia. Located in Williamstown North on Orange Street, our clothing store is a must-visit point of interest for families looking for high-quality sleepwear for their little ones.

At Snugglebum, we are currently hosting a Long Weekend Super Sale! Take advantage of our huge selection of 100% cotton PJs for babies to TEENs. From super soft dressing gowns to comfy two-piece sets and our signature onesies, absolutely everything is on sale! Don't miss out on this incredible opportunity to dress your children in luxurious, comfortable sleepwear.

Inspired by beautiful designs from Europe, Snugglebum's children's sleepwear is unlike anything else available in Australia. Our garments are made with luxurious, super soft 100% cotton fabrics, ensuring your child's utmost comfort while they sleep. With an extensive range of sleepwear and playwear, our products cater to newborns all the way up to children 16 years of age, allowing our sleepwear to grow with your family.

Whether you're looking for boys' pyjamas or girls' pyjamas, Snugglebum has a variety of styles to choose from. From longjohns to shortjohns, rompers to sleepers, jumpsuits to relaxed-fit pyjamas, we have something to suit every child's preference. Over time, we have expanded our range to include additional accessories such as playwear and accessories, ultra-snug hooded dressing gowns, baby clothing, baby blankets, and quilt-cover sets – all available through our convenient online store.

Our boys' pyjamas, girls' pyjamas, and baby sleepwear are available in a range of gorgeous designs, with fun new stripes and prints released each season. We take pride in the high quality and workmanship applied to each and every Snugglebum product, ensuring that your child will outgrow the sleepwear long before the sleepwear outgrows them.

Snugglebum was born out of a dream to create baby sleepwear that is made from fabric that isn't stiff or scratchy, and in a style that doesn't twist or ride up while sleeping. This dream has now expanded to include sleepwear for older children as well. We hope that you fall in love with Snugglebum – the designs, the fabric, the fit – just as we have.

Visit Snugglebum today and experience the joy of dressing your child in stylish and comfortable sleepwear. Don't forget to take advantage of our Long Weekend Super Sale, where everything is on sale!