The Alkemistry 22 Floral Street, London WC2E 9DS

"I went your concession in selfridges to have a look at their redline pieces. I was upset that they didnt have a lot left but the lovely young muslim girl tiana was so warm that i had a look at other pieces. And will be back on friday to purchase a bracelet. She really went out of her way to give me the best customer service."

"I’m very satisfied with my shopping experience The Alkemistry. They have a beautiful unique collection online, were very swift with communication when I asked a question and delivery was fast too."

"The piercing experience was good and the piercer was kind and thoughtful but there was no follow through for the aftercare and I was given incorrect information as was told to push the piercing forward to clean which agitates it. I was also not contacted for a check up on healing or for a resizing which resulted in delayed healing and was initially given a very vague statement about needing a resizing in the future with no specific guidelines. After finally popping into the store to get the resizing, I was told that the piercer is on holiday and there is no one else to do it and it's best to book in case she is busy when she is back. Most reputable piercing salons accept walk-ins and have someone on hand in case of complications with healing and so I am now left with the decided impression that this is just an overpriced jewellery store (the mark-up on the piercing pieces compared to the seller is sizeable). I would not get my ears pierced there again nor indeed shop there."

"A lovely experience with Alkemistry! Went above and beyond to get some pieces that I was after all together to one store so I could try them on in one place! Was just nice to feel looked after especially for my first big jewellery purchase!"

"I have been a long time fan of The Alkemistry - I absolutely love the jewellery and the shop is just gorgeous on Floral Street with something new every time I go in (which is often)! I have had 3 new piercings here over the last 2 years and had a great experience, with beautiful piercing jewellery. Recently I brought my 9-year old for her first piercing and the experience was just wonderful, the piercer made a real effort to make her comfortable and the after care was incredible, the piercing never got infected and she loves her rose gold studs. I would say The Alkemistry is the best place in London for a child's (and adults) piercing. Highly recommend."