Family fun restaurant in South Brunswick Township, New Jersey

Welcome to Rita's Italian Ice & Frozen Custard, your go-to destination for refreshing treats and delightful desserts in South Brunswick Township, New Jersey. Conveniently located at 4180 U.S. 1, our store offers a delicious escape from the everyday hustle, providing a perfect spot to chill out with friends and family. At Rita's, we pride ourselves on serving a wide variety of mouth-watering Italian ice flavors, crafted daily with the freshest ingredients. Our menu also features rich and creamy frozen custard, perfect for satisfying your sweet tooth. Whether you're in the mood for a classic gelati, a layered misto shake, or a custom blend of your favorite flavors, we've got something to delight every palate.