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The Southern Swan is a beautiful and personalized bridal shop located at 2110 Florida Avenue South, Lakeland, Florida. Our team at The Southern Swan cherishes your special moments and treats them with the utmost care and attention. We believe in celebrating love and milestones with joy and laughter, making every detail count. Our Southern Swan Brides embody grace, elegance, and timeless beauty, sharing our love for southern hospitality. Our dedicated staff, led by Olivia, provides exceptional service and expertise to help you find the perfect dress for your special day. Whether you're a local or traveling from afar, we are here to make your bridal shopping experience unforgettable. With personalized attention, a wide selection of dresses, and a welcoming atmosphere, The Southern Swan is the ideal destination for brides-to-be.