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Welcome to Art of Santa Cruz, your premier destination for experiencing and purchasing exceptional local art in the heart of Santa Cruz County. Conveniently located at 1855 41st Avenue, Capitola, California, within the Capitola Mall, our gallery and store offer a vibrant showcase of the region's artistic talent. Nestled next to the interior entrance of Target, we're easy to find, just across the aisle from the former SPCA storefront and the hair salon. As a unique, non-profit venture, Art of Santa Cruz redefines the traditional gallery model by providing a dynamic, large-scale exhibition and sales venue dedicated to local artists. Our mission is to support and promote the incredible work being created in and around Santa Cruz County, fostering a thriving arts community despite the challenges posed by the area's high cost of living and economic conditions.