First Financial Bank

"First Financial Bank is a horrible bank. The management at this branch should be fired.. The branch manager is extremely rude and totally unhelpful. I don't think the bank will make it in Chattanooga. The Rossville branch is a little better (2 Stars). I can't imagine somebody choosing this as their primary bank."

"First Financial is THE WORST!!! I miss Simply Bank! I banked with Simply for years and loved them. I recommended them to everyone. Now that First Financial has taken over, there has been a dramatic drop in quality. It went from great to terrible practically overnight. In my 30+ years of banking, I've never had so many back to back issues with a bank. I'm switching all of my accounts to another bank today!"

"I have been a loyal customer of this bank for several years now. From the very first day, I stepped foot into their establishment, I knew I had found something special. However, it was recently that they truly surpassed my expectations, leaving me thoroughly impressed and convinced that this is the bank to choose. Let me share a remarkable experience I had that solidified my belief in the outstanding service offered by this establishment. During a trip to a quaint town called Madison, Georgia, I encountered an unexpected issue with my card. It had been locked due to a security concern, which was actually a precautionary measure implemented by the bank to safeguard me from potential fraud. Unfortunately, I was unaware of this development until I tried to use my card at a local gas station, only to have it declined. Realizing the gravity of the situation, I hurried to an ATM to investigate, only to discover that my card was no longer linked to my accounts. I was frustrated and upset, unsure of what to do in such a remote location. The following morning, I made it my top priority to contact the Chattanooga branch, where I had always received exemplary assistance. It was there that I had the pleasure of speaking with Holly Elliot, an extraordinary representative of this bank. She took the time to patiently explain the situation and informed me that they would need to send me a new card, a process that could potentially take up to three weeks. Naturally, I was incredibly dismayed by this news, as it left me stranded in unfamiliar territory with my young son. I conveyed my concerns to Holly, expressing my frustration and uncertainty about the situation. What happened next truly amazed me. Holly assured me that she would do everything in her power to assist me and promptly promised to follow up with me later. In the meantime, I had made up my mind to close my accounts and solely engage with local banks in Atlanta, where I currently reside. However, my perspective swiftly changed when Holly Elliot personally reached out to me once again. She informed me that, with the help of her dedicated colleague, Heather, they had managed to pull some strings and reactivate my card. It was as though a weight had been lifted off my shoulders, and I was immensely grateful for their efforts. It was the exceptional customer service provided by Holly and Heather that made me realize the true value of this bank and its Chattanooga branch. In an era where post-Covid customer service has sadly declined in many businesses, Holly and Heather's commitment to going the extra mile serves as a shining example of what consumers like myself crave and deserve. It is with great enthusiasm that I wholeheartedly recommend this bank, particularly the Chattanooga branch, to those who, like me, have grown weary of the impersonal treatment from larger national banks that view you merely as an account number. Choose this bank and experience the difference. Allow Holly, Heather, and the dedicated team at the Chattanooga branch to exceed your expectations, providing you with the personalized care and attention that sets them apart. Trust me when I say that your banking needs will be met with unparalleled professionalism, ensuring your peace of mind and satisfaction. Don't settle for anything less than the exceptional service you deserve."

"Ally is truly amazing to work with!!"