TOLA. Harbor Walk, NY 11782

Welcome to TOLA., your go-to beach-inspired boutique nestled in the charming locales of New York. Located at Harbor Walk, Fire Island Pines, TOLA. is a delightful destination for those seeking a curated collection of gifts, home accessories, jewelry, and apparel for everyone in the family. Established in 2013, TOLA. has consistently delivered a unique shopping experience that embodies the essence of sun, sand, and surf.

Founded by Alison Buck, an island enthusiast with roots in the Caribbean's British Virgin Islands, TOLA. draws inspiration from the beauty of coastal living. Each of our stores—whether in the historic village of Bellport, the vibrant Fire Island Pines, or the bustling Main Street of Westhampton Beach—exudes good vibes and a welcoming atmosphere.

Our customers often describe shopping at TOLA. as a "treasure hunt," where they discover both what they sought and delightful surprises they didn't anticipate. From locally branded merchandise representing Bellport, Ho-Hum Beach, and Westhampton Beach to our exclusive Charms by the Bay jewelry line, every item reflects our commitment to quality and style.

At TOLA., we pride ourselves on our team, many of whom have been with us since the beginning. Their dedication to creating warm and inviting customer experiences makes every visit special. Whether you're browsing or buying, you'll always sense the refreshing salt air and distinct offerings that make TOLA. a beloved destination.

Looking for the perfect gift? Our digital TOLA. Gift Cards are an effortless choice for friends, family, or colleagues. Redeemable at any of our locations and with no expiration date, they are as easy as they are thoughtful.

Experience the beachy charm of TOLA. today. As we like to say, "you can feel the beach when you walk in, even in the middle of January." Visit us at Harbor Walk, Fire Island Pines, NY 11782, and let the adventure begin!