223 Baby Co

"An absolute treasure of a store! Amazing selection of so many unique things! I have bought several things for my son as well as gifts for baby showers, 1st birthday parties, etc. The store is always FULL of amazing things that are constantly changing so every time you stop in you’ll find a new thing that you didn’t know that you wanted! I have never walked out empty handed. The owner and staff are always so friendly and helpful with suggestions if I ever have a question or want to chat- and at the same time you never feel like they are hovering so you are free to take your time- which you will want because it takes awhile to see all the hidden treasures! If you haven’t been here do yourself a favor and check it out, it is absolutely worth your time!!!"

"This is my new favorite store downtown not only because I’m expecting our first child but because it serves as a reminder that independent retail stores bring something so unique to our downtown. I’ve found myself going in and showing the shop gals my friends’ baby registries, and they’ve been super helpful pointing me to the same or similar products that I would’ve otherwise had to buy online from some faceless store. I especially love their pre-owned section of baby clothes and the fact that they’ve got free formula at the register for those who need it. It just feels good to shop local while supporting a woman-owned business. Best addition to downtown Iowa City retail in quite some time, plus the rainbow awning brightens my day."

"223baby is the most adorable, woman owned store. You can tell everything has been thoughtfully chosen for her customers and their babies. Macy and her staff truly care about all corridor babies, toddlers, kiddos and their parents. It’s my go-to store for baby shower and birthday gifts."

"You can tell how much love has been poured into this amazing space. From the rainbow awning that greets you to the cute clothes, blankets, toys, books and so much more. Fabulous brands and always something new! I love to take my girls here when we are in town and grab something new! You can always find great quality gifts for newborns and toddlers!"

"How cute is this space - I love this place! When I get a chance to go downtown I always make sure I leave enough time to stop in. Such cute things for babies and children and I absolutely love their toys. Bonus: The owner and staff are super friendly and approachable as well."