Downing Hawaii 3021 Waialae Avenue, Honolulu, HI 96816

"I bought my new Downing Hawaii 9' noserider (about $200) in 1980 from George Downing...I was the King of Diamond Head surf for the next 5 years...I loved that board. I got married in 1990 & left Oahu in 1994 for Edmonds, Washington. That board became yard art until this weekend when I used it as a GARAGE SALE sign. Today a surf fan asked me to sell it... so I did for $50. I had a great 44 years with my Downing Hawaii board."

"Aloha water people, I have been finding my perfect water equipment here for 30 years. As I love all ways to have fun in and on the ocean finding the right boards, clothing, ect is really important to have fun and be safe. Downing family rocks!!! It is a far reaching family...."

"The last family owned HAWAIIAN surf shop in town... Support HAWAII and buy HAWAIIAN!!! George Downing and his entire family are one of the last connections to Duke Kahanamoku and the history of Surfing in Hawai'i. Go see Keone at their shop, buy clothes and ocean gear for yourself and your family there and/or order a custom-made surfboards from them and spend $ there instead of shopping for deals online and/or buying mass produced boards from ASIA!!! If you live in Kaimuki, Palolo, Manoa, Waikiki and Moili'ili, its is YOUR responsibility to support the HAWAIIANS in your community! ALOHA!"

"Great shop and amazing boards! What's up with the homeless camp connected to their shop though? It smells like urine from 50 yards away. If you are going to their shop, I would avoid approaching from the side towards Kapahulu and come down Waialae from Kahala side. Lots of unsavory people hanging out. Maybe a dozen or so camping there now with a full on campsite set up. Really strange!"

"Really fantastic surfboards made by hand by the owner right in the back of the shop. It’s a brother sister team, shop was founded by their father. They’ll give you great guidance on the right board for you even if that means steering you to buy at another shop. In addition to boards, they also have just about everything you need surfing wise. Great establishment would highly recommend"