Service Quality Institute

Welcome to the official website of the Service Quality Institute Latin America (SQI), the global leader in Service Strategy. Founded 47 years ago by John Tschohl, the world-renowned customer service guru, SQI offers proven solutions to teach the art of extraordinary service to everyone in your organization. Located at 9201 East Bloomington Freeway, Bloomington, Minnesota, United States, our International Customer Service Certification Seminars, executive-level interventions, online programs, idea campaigns, and video-based training tools will help improve your team's productivity and the customer experience delivered by your company.

For organizations seeking a true cultural change, the optimal solution is the Strategic Service Culture Plan, a three-year intensive support process that includes unlimited use of all our tools, as well as all the necessary advice, facilitation, and executive coaching to achieve a true cultural transformation with a focus on the customer.

The purpose of a business is to create value and make money. To achieve this, the most critical skill is the ability to make your customers happy - in other words, to practice Service Strategy. Organizations that want to survive and thrive in a challenging and competitive environment need to focus on delivering a memorable Customer Experience. They need to see themselves as service leaders - not as banks, insurers, hospitals, government agencies, telecommunications companies, pharmaceutical companies, supermarkets, factories, hotels, shipping companies, or retail chains.

Everyone, from the CEO/General Manager to every executive, manager, middle manager, and employee needs to master the mindset and competencies of customer service. Commitment starts with senior management. If your company wants to win the market war, you need to reinvent your systems, processes, policies, and procedures to make them customer-friendly and convenient, reducing friction so that doing business with you is easy and enjoyable, without obstacles or hindrances.

All your employees, without exception, need to be trained and developed in the art of customer service at least every four to six months, with fresh new material each time. Contact us today to discover how we can help you take care of your customers so they keep coming back - and don't go to the competition. Download a FREE copy of the book "Customer Service: The Secret Weapon" by John Tschohl, a 384-page e-book in Spanish.

With the right methodology, it is the result of a strategy that can be installed and developed at will, cost-effectively and systematically, in any company. Designed by John Tschohl, the world-renowned customer service guru and founder of the Service Quality Institute, the International Customer Service Certification is a management camp attended by leaders, entrepreneurs, executives, managers, consultants, coaches, and business owners from up to fifteen Latin American countries.

In this program, you will receive world-class training in the theory and advanced practice of how to create a Service Culture in your organization, immersing yourself in the state of the art on the subject. You will learn a structured METHODOLOGY that you can 'take under your arm' to install in your company, easily, practically, and cost-effectively.

Upcoming events include Guatemala, May 14-17, 2024 (100% in Spanish), Minneapolis, May 20-23, 2024 (in English), Mexico City, May 21-24, 2024 (100% in Spanish), and Guadalajara, May 28-31, 2024 (100% in Spanish). The Online Experience, with ten intensive live sessions, starts on June 4, 2024 (100% in Spanish).