Diamond Center 4700 Rogers Avenue, Fort Smith, AR 72903

"The best experience we’ve had talking diamonds and settings. Made my existing rings look brand new and updated my ring with a larger Asscher cut diamond. Less than a week and ABSOLUTELY BEAUTIFUL! THANK YOU DIAMOND CENTER!!"

"Gabby helped me pick out a nice necklace for my daughter. She cleaned my wife’s rings, earrings and necklace while we looked around and she was not pushy. She was very friendly and knowledgeable. Definitely recommend"

"Absolutely great experience to shop here. Very helpful staff and pay attention to what the customer wants, not just looking to take your money. Bought a promise ring for my girlfriend. She was ecstatic!"

"Love love love the Diamond Center! Sales staff is excellent - they are always helpful and very willing to help us choose the perfect piece of jewelry! They have helped my husband to pick out the most amazing gifts for me!"

"Immediately felt judged and looked over when entering the building. The employee seemed hesitant to even acknowledge my existence. I came to visit from a recommendation to this establishment. I also had visited the website to ensure that they buy gold and diamond items. And under "services" it does indeed say "gold and diamond buying" and I quote "We will buy your old gold, silver and platinum jewelry, as well as gold and silver coins, flatware and tea sets. We will evaluate your jewelry while you watch and tell you the value of what you have. If you decide to sell, we will write you a check on the spot. We pay the absolute highest prices and have an unmatched reputation for honesty and integrity." However, the employee seemed annoyed that I even asked if they would look at a vintage wedding ring set that I got appraised and wanted to sell. And he told me that they do not buy anything at all. And that he would have to talk to his boss about why the website claimed they did. So, I said thank you and left. Needless to say, I won't be returning for any other services despite the recommendation from friends. Sorry if my tattoos and bright hair offended the atmosphere of such a fine establishment. Maybe fix your website as it is false advertising to the general public who isn't rich enough to enter your building."