AJ Sue Business Coach,

2711 Allen Boulevard, Middleton, WI 53562

"AJ has been an incredible guide and motivator in helping me launch my business. He understands his client on a personal level and aligns strategic recommendations, thoughts, and questions to not only fit your professional goals, but also how those align with the personal goals you have in life. I always look forward to our calls together."

"AJ was easy to speak with regarding my goals. He exponentially expanded my mindset regarding how to brand myself, how to clients, and how to present. AJ spoke to me about creating value and helped me determine how much I should charge for my services. And this was just off of ONE HOUR! I cannot wait to make the money to hire him as my full time coach!!"

"I would not be on the professional trajectory and path that I am now without AJ coaching me, asking me critical questions, and helping me clarify my personal and professional values, which are the same. He has helped me learn from professional mistakes, negotiate with senior stakeholders and executives, motivate and manage employees, develop them, and also manage up while holding senior leaders accountable. Honestly, I would be lost without his guidance and his wisdom, and his honesty to challenge me when I’m letting my feelings cloud my judgment and principles."

"AJ always has a fresh perspective that has me thinking, “huh! I never thought about that!” His life experience is a great asset to a younger business owner but it is his unique problem solving and personnel management that sets him apart."

"AJ has been a great inspiration to both me and my businesses. His experience allows me to look at situations in a different ways to aquire a more positive outcome."