Forward,
10250 Santa Monica Boulevard, Los Angeles, CA 90067
About Us

Forward is a cutting-edge health institution located at 10250 Santa Monica Boulevard in Los Angeles, California. As the first location in Southern California, Forward has been serving the area since 2017, offering preventive, primary care, and health programs focused on heart disease, mental health, and cancer prevention. Located in the Westfield Century City Mall, Forward provides easy access to quality healthcare services. Members have praised Forward for its convenient system, attentive doctors, and personalized approach to healthcare. With a commitment to empowering individuals to take control of their health, Forward offers unlimited access to services for a flat fee, eliminating co-pays and surprise bills. Led by doctors like Kira, who prioritize a whole-person approach to medical care, Forward is dedicated to revolutionizing the traditional healthcare model and ensuring the well-being of its members.
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Hours open
Monday:
8:00 AM - 5:00 PM
Tuesday:
8:00 AM - 5:00 PM
Wednesday:
8:00 AM - 5:00 PM
Thursday:
8:00 AM - 5:00 PM
Friday:
8:00 AM - 5:00 PM
Saturday:
Closed
Sunday:
Closed
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Contact Us
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Reviews
"I was so excited about this app/membership, but it’s truly awful. I get sick and can’t get an appointment for weeks? Every time I message them symptoms they say they can’t do anything until I’m evaluated in person…… make it make sense. Such a waste of money honestly"
"Have been member over 1 year. Received great referral when needed a surgery. Have blood work done that I never paid attention to before and system is very easy to track progress / results. In and out any time i've gone, never had to wait (which just does not happen in a doctors office)."
"Just awful. Don’t believe the hype about “concierge” care. They really don’t care about your health. I had a membership for several years and always had frustrations, mostly about the doctors and their poor advice. Eventually though I got tired of not getting prompt replies and having physicians change repeatedly, the new ones never seeming to bother with reading your history. They contradict each other. It really doesn’t feel safe. For example, they can’t administer the Covid vaccine. They can’t handle simple things like annual skin cancer exams. They take pictures of your moles and send them to someone. They have to send you to a specialist outside of their system for EVERYTHING. Get a GP at one of the fine local hospitals we have in LA. Their technology is better and you’ll receive competent treatment."
"My experience was pleasant. I was happy that you were able to include my labs during the visit for my skin test. While there, I learned that the doctor who saw me during my first visit was no longer with the company. It seems hard to form a partnership or relationship with all of the staff being interchangeable. I think I would prefer to have a consistent person who is tracking with me. Also, my labs timetable - when I get them and who reviews them with me seems to shift. Might be your philosophy to take the reigns for my health. Will have to get used to the shifting doctors."
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