Machinery Row Bicycles,

601 Williamson St, Madison, WI 53703, United States

"Great place to get a new bike!! Went into the store during Bike-O-Rama and to my surprise they still had the bike I was looking for. The guy who helped answer my questions and let me do a text drive normally works in service, but was still able to guide me to get the right bike size and accessories. Everyone was very kind and knowledgable. I’ll definitely be back and highly recommend this store for anything biking!"

"Great sales happening pre-Bike-O-Rama! Excellent customer service. Both Chris and Austin were knowledgeable and helpful in choosing the right bike for me. I was given plenty of time to test ride, ask questions and make an informed choice. I got the best bike for me in my budget! I'll be back and will recommend to friends."

"I (Sylvia) have neurological problems related to my neck and needed considerable modifications for a bike with shock absorbers. This required a handlebar different from the stock one, as well as new brake and derailleur cables and other lesser modifications. The staff at Machinery were very patient and kind and worked very hard to create a bike that will greatly improve my biking comfort, but, more importantly, will be much safer for my neck and spine. I most likely would not be able to bike anymore without this modified bike. Thank you all very much!! Sylvia and Gary"

"What a wonderful place. Gorgeous location. Super convenient to bike paths! The owner took me through Maps to show us where to go. They were flexible with the return time. They didn’t even get mad when I forgot to return the helmet until the following day! The bike was high-quality."

"The shop has a huge selection of bikes, gear and accessories. Everyone was very nice. Leo was amazing! He helped me find my dream gravel bike after I had previously tried nearly 40 others in various brands and shops. He suggested a few brands that I had never considered and one ended up being perfect. Highly recommend checking them out!"