Simply Swimming,

6649 University Avenue, Middleton, WI 53562

"I buy all my swimming gear at Simply Swimming. They have a large selection of quality equipment to choose from. The staff does a great job answering my questions and they make knowledgeable recommendations of what gear to buy. The staff is friendly and very easy to talk too, they are like talking to family."

"Attention to detail and high quality embroidery. Im not too tech savvy and couldn’t find exactly what I was looking for on the website but with one call to SimplySwimming, they were able to find the bag, our team logo and get us a rush order with our name embroidered (not pictured) in no time at all. It made a great present for our swimmer’s birthday and I’d highly SimplySwimming for all your swim team’s apparel needs."

"This is a delayed review. Bought swim wear and some basic gear here a couple of years before the pandemic. The googles have lasted and the gear is good. The staff were friendly and knowledgeable. Made me feel at ease."

"As someone who swam in highschool and college and is now a parent of little swimmers I highly recommend Simply Swimming. They are amazingly helpful with sizing swim gear and especially finding the right goggles for kids. Great selection overall and the customized team stuff is high quality."

"I really like it here because all of the employees were really nice to me. There was a lot of help for me to find my swimsuit, and when I went to buy some goggles they fitted me for the perfect ones as well. There was a lot of clothes that you could buy. There were a few bathrooms, and like four fitting rooms."