Reaction Tackle S86W22400 Edgewood Avenue, Big Bend, WI 53103

"Definitely a 5-star experience all around. From the start, my dealings with Reaction Tackle have been outstanding. I find their Web site easy to navigate and the descriptions of their products all seem accurate. Their customer support is fantastic, and they accurately and professionally (and patiently) answered all of my questions. Shipping was fast and their products always came sufficiently packaged to avoid any damage. So far I have received multiple weights of their braided line, as well as their fishing pliers. The braid is excellent. It spools easily and casts and retrieves smoothly and without any problems. The braid itself is smooth and uniform, and it has held up well to a season of fishing. The fishing pliers are also great. They are light weight and well balanced. They can cut braid and mono with no problems and can do everything else you would expect fishing pliers to do. I highly recommend Reaction Tackle and plan to make more purchases from them."

"I’ve been fishing long enough to remember the old time bait shops. You could count on the quality of whatever you bought. Buying braid today can gives me a headache shopping on the web. I stumbled on Reaction Tackle a few years ago. Checked then out and realized they were a family operation. In my mind I believe they’ve got to offer quality merchandise or their reputation gets shot. They felt like an old time bait shop. Now I can afford to change line on all my walleye reels and not go broke. If you’re too young to know about old school bait shops, try them out. Good quality, good price and good service. What else is there."

"Fantastic braided line at affordable prices! I first found Reaction tackle when searching for Hi-Vis Orange braided line and am so glad I did! I now run Reaction Tackle braid exclusively on all of my rods. Lots of colors and options available. My personal favorite is the 8 strand in Hi-Vis Green. I plan on converting all of my ice fishing rods / tip-ups to Reaction Tackle Ice Braid and Mono before the upcoming season! Reaction Tackle Storage Bags are also very nice.. I highly recommend them if you have not tried them already! In the many orders I have made, shipping has always been super fast!"

"When running salmon and trout charters on Lake Michigan Reaction Tackle outshines ALL BRANDS! Our gear is grinding daily and in the elements all season long! We are exclusively using Reaction Tackle for all fishing line! Reaction Tackle products have continued to be reliable season after season! When the trophy fish of a lifetime is on the line, we wouldn't trust any other brands or products."

"I use the braid and fluorocarbon and mono on everything and love it. The prices are great and it has specs as advertised. The braid is as thin as every other braid on the market and just as durable."