About Us

Fitness Direct is a home goods store located at 8063 Balboa Avenue, San Diego, California, United States. We sell, deliver, install, and service thousands of fitness products to customers across the USA each year. Our goal is to exceed our client’s expectations. At Fitness Direct, you will find thousands of fitness products available at competitive prices in every category. Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct equipment for each individual according to their goals. Whether you are looking for personal or professional fitness equipment, Fitness Direct has the highest quality, commercial-grade training equipment at an excellent value. Our customer service is top-notch, and we aim to provide quality fitness equipment for residential and commercial clients at a fair and reasonable price. Visit Fitness Direct for all your fitness equipment needs and experience exceptional customer service. Subscribe to our newsletter for healthy tips, new fitness products, specials, and sales.
Hours open
Monday:
10:00 AM - 6:00 PM
Tuesday:
10:00 AM - 6:00 PM
Wednesday:
10:00 AM - 6:00 PM
Thursday:
10:00 AM - 6:00 PM
Friday:
10:00 AM - 6:00 PM
Saturday:
10:00 AM - 5:00 PM
Sunday:
11:00 AM - 5:00 PM
Photos
Reviews
"I've known about Fitness Direct for years, but didn't start going to them until I opened my own coaching business during the pandemic. They've always been great to work with and super friendly and easy going. Even at the height of the pandemic, they always seemed to have plenty of gear in stock and the prices are competitive. As the competition comes and goes, Fitness Direct holds steadfast. I'll keep going back and referring my athletes to them!"
"Set up a nice home gym. I received great service, great guidance, great price, and fast communication from Mark. The delivery time was quick. Mike installed the equipment perfectly and it only took a couple of hours. I would definitely recommend to anyone looking to buy gym equipment in Southern CA."
"We recently bought a rowing machine from Fitness Direct. We had carried out some online research into the various types (air resistance, water resistance or magnetic) but remained unsure. We visited Fitness Direct and were able to try out each type. They had a great choice of rowers (as well as loads of other items); Ian helped us make our final choice and he was super helpful and knowledgeable. All in all a fantastic experience and we will definitely be back! Thanks Ian and the Fitness Direct team."
"Excellent service. Good prices. Fast delivery. Super happy with the whole experience. My husband and I recently wandered into Fitness Direct hoping to update our home gym. Steph greeted us and asked if we had any questions. We let her know we wanted to look around and then would bug her when we had questions. Once we had a look around, we brought Steph back in, and she was amazing. She helped us figure out the best setup for our home garage gym (which does not have a ton of clearance limiting our options), answered all questions, and listened to what we needed/wanted, offering helpful suggestions as we went. She pulled together a quote on the spot and was not pushy at all when we said we wanted a bit of time to think about things. We went home, re-measured, and called Steph to make a few tweaks to our order. We then placed the order and had everything in our garage a few days later. The delivery team was excellent and efficient. However, one small thing (extra set of J-hooks) wasn't able to be delivered that day where most things arrived, so someone dropped by the following day to deliver that last item. On that second delivery, I mentioned that I was hoping to move the cage slightly to the left having now worked out on the setup, and the person delivering the J-hooks did that for me on the spot. Excellent service all around and we've been loving our setup/workouts since!"
"I was very impressed by this company which was recommended to me by a colleague when I decided to purchase new equipment for my training studio. I received excellent guidance from Mark Goodman, and the customer service, prices, and quality of products cannot be beat! I highly recommend them if you're in the market for fitness equipment--whether for personal or professional use!"
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