Unicorn Jewelry & Watch Boutique 16781 Bernardo Center Drive, San Diego, CA 92128

"Unicorn jewelry is the place to go. Fred was extremely professional and helped me pick out the absolute best diamond and created a ring that was exactly how I imagined it. I did not feel pressured into buying anything and Fred explained everything about diamonds to me and helped me feel very informed. I will definitely be recommending this place to anyone who asks me where I bought my fiancés ring."

"My parents recommended Unicorn Jewelry to me over 15 years ago. I am so pleased they did and I too absolutely recommend Fred (the owner) and the entire staff for excellent service (I especially love "Fury") and their beautiful jewelry. The prices are very reasonable. In 15 years, I have purchased several pieces of jewelry and every time I wear Unicorn's jewelry I receive compliments. They have also provided me the following additional services: Custom designed and made a stunning yellow gold choker necklace with a diamond and blue topaz pendant, upgraded diamonds in pre-existing settings, perfectly duplicated a matching pearl-diamond earring (for one that I lost), serviced my Baume-Mercier watch (they are official dealers of B-M), beautifully updated my antique cameo earrings and pendant set and increased the gold shank on my mid century modern amethyst cabochon ring. I am very happy with the diamonds, sapphires, topaz, citrine and amethyst I have purchased. Frankly, there is nothing they cannot do if it involves jewelry and watches. You develop relationships with these lovely people. For example, Fury knows what I love and what flatters me in gem stone colors, shapes and settings and is very honest if she thinks I could make a wiser or more flattering purchase (the woman has superb taste). Fred is the person who knows everything there is to know and is an honest businessman. It truly does not get better than Unicorn Jewelry."

"We can’t say enough about Fred at Unicorn Jewelry! Since our experience with Fred custom making my engagement ring, we have been back to get wedding bands and a watch. He was patient, educated us, but was not pushy at all. I can be very indecisive and I was so impressed at Fred’s ability to be available when I had questions, but also give me space to make my decision on what I wanted. We are forever customers!"

"I bought in my watch for a battery replacement. The service was provided seamlessly. Fred who helped me and all other folks who worked in the store appeared friendly and attentive. Battery replacement charge was very reasonable. They also helped to untangle my necklace for no charge."

"I have been going to unicorn since I was a kid with my mom. Fred and the team has always done such a beautiful job on my moms rings and my jewelry. When I was getting engaged I knew that my fiancé had to go to Unicorn. Fred’s team made my engagement ring and designed and made my wedding band. Both are stunning and exactly how I wanted them. They are so patient and work with you to create exactly what you want. And if something isn’t right, they will fix it. I highly recommend going here for your engagement ring and other jewelry needs :)"