Pennywise Market 1121 East Montecito Street, Santa Barbara, CA 93103

"It's a really nice store. They have all the basic Indian necessities and prices are great. The owners are gems of human beings, so friendly, kind and welcoming. We had a wonderful conversation with them. They also gave us free ice cream. Really good people. So glad we went here. Would highly recommend this store."

"The owners were so nice and helped me pick out the exact items I was looking for. Very sweet people."

"This tiny corner store down the street from Trader Joe's hides a plethora of snacks, spices, Indian food, and a ton of pleasant conversation. I've recently gotten hooked on Indian snacks and Pennywise offers a huge selection at prices just as good as that bigger store. The owners are very sweet and I'm just as likely to stop by to say hi as I am to shop, but I always end up buying something. I'd rather they get my money than a big corporation. The cool name is a bonus."

"I love this little store. The owners are the nicest store owners I’ve ever met and the items are authentic (for example, many of their spices are directly from India). Really wonderful place to shop Indian grocery!"

"I love coming to this store to explore the many different spices they have on hand so many. Prices are some of the best in town also! They have tons of different jarred sauces like butter chicken, korma, tikka masala, dopiaza curry and many more curries. They have packaged ready to eat Indian food from India!!! Everything I had is super tasty. Just watch for the 3 chili pepper ones if your a wimp like me. Bulk spices, alternative flours. Then they have this great frozen bread selection. I love the spiced potato and onion stuffed one they have! The store is owned by the nicest couple who run the place. Took the time to explain some of the different uses for the spices I purchased that I was unaware of."