Choi's Oriental Market

"Very good food, now they have new ithems to the menu. New owners are as great as Mr. & Mrs. Lee. You must try"

"Market for Asian products to find the essentials. Unfortunately very few prices are listed on items so you really don't know what things cost until you get surprised at the register. I would have rated five stars if prices were listed as in other stores. There is also a small counter to buy prepared food items which are very tasty"

"Choi’s is a small Asian food market and a Korean food restaurant. Choi himself is usually working the register, and is always so friendly, happy to answer questions and offer recommendations. We are limited on Korean food here in Santa Barbara, but Choi’s is my go-to when I want some soondubu jjigae (tofu soup)."

"So good jajangmyeon. My new favorite place. Will come back for more."

"Honestly, the Central Coast is an Asian food desert so Goleta is a gold mine! I grew up in LA and cheap, authentic Asian food is everywhere. Since I moved to the Central Coast, places like Choi's Oriental Market is a gold mine. The prices aren't the best, the variety isn't either...but I can't really complain because it's a blessing that this place exists! + Great little market with all the essentials. They got Asian snacks, drinks, noodles, food items, and other Asian cooking essentials + Easy parking + Small, cozy dining area but we didn't have a hard time finding seating. We also didn't have a wait either. + For first timers: Order/pay at the cash register, bring your receipt to the kitchen, find seating, wait for food. Pretty easy but it can be confusing if it's your first time here. + Atmosphere isn't really great, but it has a really authentic Asian vibe lol. + Decent selection of Korean staples + Banchan selection is okay + Jajangmyeon is legit here! Super slurpy and chewy noodles, saucy, and good portion. + Small restroom in the back where the kitchen is. + Service is efficient and fast. Not the warmest, but not rude either. Just...busy?"