KAAREM,

1221 State Street, Santa Barbara, CA 93101

"This is a beautiful store with clothing and home items that I hadn't seen elsewhere. In the end, I bought a lot of gifts here for the holidays. Most notable about the store is the warm environment -- I would almost think of it as a place to feel comfortable and try new clothing concepts or shop for cool things for a new home. I personally needed to buy gifts, and the team helped me find exactly what I needed from the few keywords that I mentioned. They even had pizza when I was there! :) Great experience. As an aside, the team is lovely and knows the backstory of every single thing in the store, down to the artist who designed it and where it is manufactured."

"Gorgeous, meticulously-made clothing and friendly staff. I found thoughtfully made gifts for loved ones as well as some nice things for myself! The clothing is so easy to wear, yet chic enough for work or a formal event. Parking is really easy and lots of great places nearby for snacks. Super kid-friendly area. Can't recommend enough!"

"KAAREM's clothing is nothing short of stunning. I have never owned such elegant, durable, and beautifully made pieces -- all of which are sourced ethically, through fair labor practices in Saigon. I took my mother there this past week -- she is an OG (yet overly critical!) fashion designer from Korea who worked in the US, South Korea, and Vietnam, and she was completely blown away by the quality and originality of the work. This female, ASian American owned shop was already famous in NYC and it is a wonderful addition to Santa Barbara"

"Absolutely in love with this store! Literally wanted to buy all the outfits, jewelry, and the home goods! Bonus star since all the staffs were so nice and helpful. Definitely will come back and recommend to everyone i know to stop by!"

"This amazing store has such beautiful pieces that you can tell were designed with such love and care. With the lovely clothes and all the fun little gifts available, it’s an awesome collection of Asian-owned, themed, and inspired items. It’s hard not to want to buy everything! And always wonderful to support such hard working ladies that opened this beautiful boutique!"