Apurva Fashions 884 Azure Street, Sunnyvale, CA 94087

"My first time trying traditional Indian clothes. This is an amazing place. So many different options. Navatha is very polite and very friendly! She is very patient helping me choosing the clothes. Will come again!"

"One of the best shopping experiences I have had. The lady who manages this place is AMAZING and she was able to quickly identify our tastes and showed us the clothes that we would like. She even altered a dress for my 13 year old right there. I am definitely going back for all my Indian attire. Highly recommend this place."

"This review is long overdue, but I absolutely LOVED this place and wanted to make time. 1. This is a residential family owned business. So dont be confused when you arrive in a residential area. 2. The couple that runs this business are super friendly, very knowledgeable, and have an incredible selection of casual to formal, youth/kids to adult, women and men. I wish I had more time to look through all their inventory! 3. I bought 2 dresses for my 2 daughters, 5yo and 8yo and they love them so much, they've been wearing them for formal occasions too. It's really great that an authentic lahenga can help encourage curiosity and participation in cultural events like Diwali, etc. as my kids have many Indian friends but aren't Indian themselves. 4. Compared to other places, I found their prices very reasonable given the quality, durability (fabric) and functionality of their garments. They were also able to make alterations then and there so we could take the garments home and wear them that evening. 5. Finally, and best experience of all, the couple mentioned they had children as well, but were grown. And they seemed to genuinely feel joy when they saw how happy the kids were with their new beautiful dresses. I love supporting local businesses for many reasons, not least of which is seeing the validation that independent business owners are in it to support their community and culture. I highly recommend going; you won't be disappointed!"

"I love shopping at Apurva Fashions! They have beautiful collection of clothes and accessories at a reasonable price! Navatha is very loving and warm! She always helps me pick up the right outfit! Navatha is very prompt in answering all your queries. It’s a one stop shop for buying affordable and fashionable clothes!"

"I recently had an incredible experience purchasing my first-ever Indian outfit. The seller provided exceptional recommendations and I was absolutely thrilled with my purchase. She effortlessly switched out my top and even gave me guidance on how to wear and style it. Additionally, she graciously assisted my husband in coordinating colors and outfits. Despite our late departure time of 9:20 pm, the staff remained patient and accommodating. I am incredibly grateful for the unforgettable experience they provided. ❤️"