Serda's Barber Shop 132 East Bell Avenue, Pharr, TX 78577

"Just saw this guy on KRGV , channel five! Best wishes for your business sir!"

"Javier the owner is a Veteran and a Gentleman. Awesome barber skills."

"Serda's is THE place for a traditional haircut. Mr Gabriel Serda used to cut my hair when I was a kid. I remember my dad taking me there in the 70's and watching him get an old-school haircut and a straight razor shave. I'd say to myself "That's what I want when I'm big." In 1948 (shortly after having been released as a POW in WWII,) Mr Serda started cutting hair on E Bell street. You'll still see some of his old Army memorabilia in the shop. Unfortunately, Dón Gabriel passed away in 2007 but his son Javier still runs the shop just like his old man. The service is great, he still specializes in flat tops and the prices are very fair compared to the quality of haircut you get. A basic haircut put me back $12. And as far as I know, Javier Serda is one of the only barbers left who'll lean you back for a straight razor shave with the hot lather, hot towel and everything. Just be aware that you're gonna pay for a really good-quality shave, around $25. But like I said, there aren't too many barbers who're skilled enough to do it. Don't expect the scent of potpourri when you go in there. This is a *man's* barber shop. Very down to earth and steeped in values & tradition. Trust me; it's worth every penny."

"Javier did a great job cutting my hair and also a very nice perso, this is the barber shop to go for a great haircut!"

"So the barber may not have the best skills for a fade but the place is awesome. Filled with history. He is also nice to talk to....."