Urban Farmchic 102 South Market Street, Rockville, IN 47872

"Very disappointed this year. We travel nearly 2 hours to shop at Urban Chic every year and have always returned home with our vehicle crammed with treasures. We have recommended Urban Chic to many friends and family. This time, the store was overflowing with Taylor Swift merchandise. A lot of the clothing appeared to be directly from Temu. They have provided more seating for refreshments. We will have to find some other fun shop and town for our long-standing annual outing the week between Christmas and New Year."

"This is a great little store/cafe! The turkey club was really good and had thick-sliced turkey which was fantastic! The service was awesome - they brought my food to my table and served everyone quickly. While I waited I browsed some of the items in the shop. There were tons of local-made products as well as what seemed like flea market finds that anyone who loves farmhouse decor would love."

"A gem in the rough! Quirky, cute, eclectic boutique worth visiting in Rockford, In. The front corner of the shop hosts a genuine coffee cafe with local roasted coffee beans, rivals Starbucks! Sip your relaxing drinks while gazing at fine soaps, candles, antique kitchenware, clothing, and unique gadgets. Enjoyed my time there, looking and picking a few treasures to bring back home."

"This is the coolest MOST creative boutique I have EVER been in. An AMAZING store and they serve fantastic coffee, especially The BEST Ice coffee with chocolate sauce!! 95% Boutique 5% Cafe"

"Adorable cafe and store with local goodies. Check it out when you're downtown Rockville. Iced coffee did not taste like normal iced coffee. Ordered a pump of vanilla with cream, not sure what we got. But the store is super cute!"