South Boutique Birmingham 701 Doug Baker Boulevard, Birmingham, AL 35242

"I never leave reviews, BUT I will gladly leave this one. Every purchase we have had here has been negative. Their return policy is ridiculous. Even when we have gifted items to others at Christmas, they have not let returns happen. I understand having a strict return policy, but theirs is too strict. You can’t return things in store if you buy online or to different locations. For example, I was gifted something at Christmas that was bought online but they would not let me return because I was trying to return to the Montgomery location. They simply told me to “maybe try selling it on Facebook marketplace”. Speaking of the Montgomery location, one employ there has always been rude and has no personality. A recent experience in Birmingham made us finally decide we are completely done giving our business to South. Beside the register there were tiny and sweet looking necklace’s we decided to buy for a 12 year old girl. The rack of necklace’s were free standing and had no pricing. We asked what the price was and the cashier simply said “six ninety” … assuming $6.90 since it was a small cheaper looking necklace. But no ma’am, it was $690 dollars. Checks out, since everything in this store is over priced for absolutely no reason. My mother can’t see well so she didn’t know until she got home the exact price. Since then, she has called the store multiple times to figure out how to get her money back for this overpriced item. Although the store is open with their normal business hours, they have not answered over the last week to be able to help us resolve this issue."

"I was very disappointed at the lack of costumer services exhibited by the employees here. I brought in an item that had only been used once that had already broken. The ladies behind the counter said how once it leaves the store it was no longer their responsibility. I explained how I had just gotten in and it had already broken. They said, "well that item was on sale anyways." I was amazed by the behavior they exhibited, and do not plan on going back."

"Love, love, love this store! Cutest clothes and accessories. I've received several hand written notes from the sweet staff after shopping. Great experience."

"Love this store! They have shoes, jewelry, candles, and clothes from comfy to fancy! All of the staff are extremely friendly and helpful!!!! :)"

"super sweet staff. visited this store over black friday and again during christmas. lots of cute local brands but also larger national groups."