Dear Prudence,

4441 Creekside Ave Ste 125, Hoover, AL 35244, United States

"Great selection, great staff and customer service, and reasonable prices. I love that they have new stuff every time I come in. Love the shop."

"Honestly love this store, but their return policy is ridiculous. Was gifted jeans for Christmas. I have the receipt and tag on them, but unfortunately they are too long and don’t fit. They will not even give me store credit because I missed their strict return policy of 14 days by 2 days. I was with family over Christmas and have not had time to return. Again love the store, but this return policy makes me not want to come back. I really hope that they rethink their return policy. I never write bad reviews anywhere, but this policy really has me upset. I hope that they will change their return policy to 30 days like most stores."

"I’ve bought gifts here for my girlfriend several times now and the workers have been very helpful. No matter who it was, they were always kind and not too pushy. Some days I knew exactly what I was looking for, but when I wasn’t sure, they always helped me figure out the best option. I will definitely be coming back in the future."

"Beautiful store with an eclectic, classy vibe! They have a wide variety of fashionable styles, and I’m sure anyone could find something they love at Dear Prudence!"

"My character was questioned today and I'm having difficulty letting it go. I've spent thousands of $ over the years shopping locally with Dear Prudence. Today I returned a dress still wrapped up with the tags. Yes, the tag was cut but I never wore the dress. I even tried to show the owner pictures from the weekend that I never wore the dress. She wasn't having it. She is the owner and the buck stops with her. I get it, but to be so hateful and ruthless and show no grace whatsoever was actually very gross. I'm an educator so I understand the need for rules. I understand there are some very dishonest people out there, but I'm not one of them, and if I treated parents the way she treated me, I'd be out of a job. I LOVE shopping locally but can't say enough about how horrible my experience was today, so unfortunately, I will not be going back. It's not even about the money it's about morals (I DID NOT wear the dress), it's about customer service, it's about treating people the way you'd like to be treated. Be very, very careful when dealing with this store and particularly the owner. She is not kind. I do believe in karma."