swag. 601 Greensboro Avenue, Tuscaloosa, AL 35401

"Love this sweet shop & all their tiktok videos! I'm 56 living in Iowa desperately seeking precious finds for my UARK bonus daughter. Love these precious posts and current merch!"

"If your daughter is going through the University of Alabama Rush, this adorable downtown Tuscaloosa gift shop will be your best friend. You’ll find lots of cute sorority lettered gifts, clothing and acrylic items. They even can print in-house. It’s located on the corner across the Bama theatre and across the side street from The Shirt Shop. Check it out!"

"Unbelievable wonderful customer service!!!!!!!!! I cannot say enough about this company and the sweatshirts that I received!!! Great quality and even greater customer service!!!! I received a text stating that I would be receiving my order which was two sweatshirts in two separate shipments because one wasn’t available to ship right away and they just wanted me to know what was going on, so I didn’t think they forgot the item! Wow, was I impressed! I then decided to order one more holiday sweatshirt, it came in a very timely manner! Not long after that I received another sweatshirt, one that I did not order. A mistake on their part. So I sent a text, and immediately I got a response and was told to just keep the sweatshirt no charge! It’s not often a business will do that!! Thank you Swag!"

"I live in Tuscaloosa and was excited to try this place out as they always have cute stuff on Instagram. I ordered a”Tuscaloosa” sweatshirt that is stitch embroidered. It took until late Thursday of this week(ordered last Friday) to receive the “pick up” email. For nearly 60 bucks the quality is awful. They didn’t clip the back side of the embroidery(which is very noticeable when you hold it up or look at it, etc). Once I got all the excess clipped off it is a cute sweatshirt but not worth the wait or the quality."

"Recently contacted Swag through email to ask some questions about customizing a bid day package. Was contacted shortly after and told the person who handled it was out, but she would contact me the next day. She did and went back and forth multiple times, helping me customize a package and then eventually putting it together and sending me a link to pay online. She was bubbly, personable, professional and went above and beyond! This was in stark contrast to another store in town, who was slow to react, patronizing about my request and unwilling to guarantee a customized package would be delivered on time-even though it was paid for up front. Huge shout out to Kalin who was a dream to work with!"