Serra Toyota of Traverse City

"I recently had the pleasure of purchasing a vehicle from here and I couldn't be more satisfied with the entire process. Alex demonstrated a genuine commitment to customer satisfaction. He took the time to understand my needs and preferences, guiding me through their extensive inventory to find the perfect car for me. What sets this dealership apart is their transparency and honesty. Throughout the entire process, I felt confident that I was getting a fair deal without any hidden fees or surprises. Alex was patient and accommodating, ensuring that I was comfortable with every aspect of the deal. Cory also further contributed to my positive experience. He worked diligently to secure the best financing options for me, explaining each step of the process in a way that was easy to understand. The entire paperwork process was efficient and stress-free. I am now a proud owner of a Toyota Camry and I will undoubtedly return for any future automotive needs. Thanks Alex!! -Lauren"

"I was browsing for a new 2nd car. I knew it had to be a Toyota again, let alone a 4runner. I love my 4 runners. After months of searching ; several sites and Toyota dealers. I decided to buy from Serra Toyota. I was hell-bent on getting one from Serra. I love reading all the past reviews. I was digging the raving reviews about the staff and the salespeople. I was fortunate to make the call and get Sam. Sam, the man is super awesome!!! If anyone needs to get a new car, I recommend Serra if you're into Toyota vehicles. Sam, I appreciate your due diligence and your attention to detail. Even though I met you for a short time, you kept me informed. You are a great guy and are great at what you do. I love my 2022 4runner with low miles. It's awesome. Thankyou Jordan for helping with a smooth transaction. A+ dealer and sales reps. This US Army Veteran is very happy with my cash buy. I will definitely get another Toyota from Serra."

"I purchased a 2024 Toyota Grand Highlander Hybrid Limited AWD about 3 weeks ago and have 1,300 miles on my new vehicle. I love it! Serra Toyota helped make the process smooth. Kelvin patiently guided me and followed up promptly as I made the decision to reserve our Grand Highlander from the dealership order bank. The vehicle arrived as promised and was prepared for delivery in a timely fashion. Corey in the finance department fairly priced extended warranties for the vehicle, wheels & tires, etc. He also made sure I received a fair trade in value for my 2019 Chevrolet Crew Cab Silverado. Aaron answered many of my questions and owner Jim T. was available as well. Brett in parts assisted me in ordering aftermarket wheels so I could have dedicated winter tires. The facility is top notch and efficient and my experience has been very positive! The Grand Highlander is a comfortable and safe vehicle that I am excited to drive and the mileage is what I expected. I would not hesitate to purchase another vehicle from Serra Toyota in Traverse City. Thank You!"

"I purchased a Rav4 from Serra and it was a great experience. The sales consultant, Sam, was fantastic. He communicated with me frequently during the whole process and explained the features of the car clearly. Would definitely recommend purchasing from Serra."

"We had a fantastic experience with Devon. He listened carefully and got us exactly the car we wanted. He was professional, courteous and kept us informed about the vehicle. Once the car arrived at the dealership, he made the actual purchase fast and easy. He set up the the app and all IT connections on the car. He explained everything to us and made it clear we could contact him for more help if needed."