Florence Motor Sales, Inc. 724 Central Avenue, Florence, WI 54121

"Friendly and smart staff they will tell you all the problems they see."

"Very helpful service department. Had a stranded Honda they couldn't service, but ran diagnostics and helped with a tow."

"My truck overheated and I limped my way to their lot on a Saturday morning. The advisor and mechanic were fantastic in helping me get back on the road super quickly. Turns out my radiator cap had loosened and allowed to coolant to flow out. Oh and my truck is a Ram and they happily worked on it"

"We were vacationing in Iron River, MI when we had an alert light come on, we were referred to Florence Ford where the service tech reassured us that all was well. We asked about places to visit while in Florence and he was so helpful! We immediately headed to the visitors center to see the albino deer! Thank you so much to this tech (sorry I missed his name!) for great service and commitment to his community!"

"They are the only reason I still buy Fords, instead of the smaller vehicles I prefer. The staff is like family, service never tries to sell you something unecessary, buying a new vehicle is a pleasant experience, and it is nice to deal with people whose roots in the community go back generations."