Forever Dance Apparel & Activewear 4336 Plainfield Avenue Northeast, Grand Rapids, MI 49525

"Love love love this place. Local family owned. Prices are great and honestly it's like talking to friends when you go in. They are warm and welcoming and are honest about the advice they give. Even if it doesn't line their pockets. They won't let you buy something that doesn't make sense for you or doesn't fit your needs to a T. AND the lady who owns the store teaches at a local dance academy and is AMAZING with the little ones!"

"Wonderful experience from the moment we stepped in the door. They were so kind, extremely knowledgeable, and helpful. If you are new or have kids that are new to dance, (or not) I can’t recommend this place enough. We’ll be back!"

"The owners are extremely kind and willing to help in any way possible. There is a great little clearance rack that we were able to get everything we need for my toddler. They also offer a discount throughout the store. Prices are comparable to other stores and online. Great quality and wonderful customer service. We will be back!"

"First time there and it was a great experience! The owners are super friendly and very helpful. This was our first time as dance parents so we were a bit clueless. I had previously looked online at the specific ballet shoes our studio requested, but knew it would be best to take my kids in to be fitted. That was definitely the right choice! The owners explained they like to size up on the ballet shoes so children can get multiple years of use out of them, which I was so thankful for. The store also has a 10% Shop Local discount which was a pleasant surprise! We will definitely be back if our children stay in dance!"

"Very friendly staff and they were even open on a holiday! The store was welcoming with a great variety of products. As a small business owner myself I can appreciate the hard work and dedication it takes. They had everything we needed in stock even though it was a few days before the dance season started. We will continue to shop here and support our neighbors and community."