Ulta Beauty 6843 West Newberry Road, Gainesville, FL 32605

"Lana helped me today ..I have never worn makeup so I needed a lot of help. She was very knowledgeable and gave me options. She showed me exactly what I needed and if she had a question she asked the boss lady Kim (who was also very helpful) Lana was all smiles and happy to help and I sure appreciate great customer service !"

"Soooo tired of the dark circles under my eyes so I got curious, talked to my wife and did some googling to find solutions. I decided on trying a concealer but needed help matching skin tones. Every lady working there was very helpful. I was super apprehensive about going into the store but they all made me feel comfortable and not like the 285 pound black elephant in the room. Good place, nice products and I'm getting better at covering my dark circles."

"The staff here are infinitely better as compared to Sephora. While I do wish they carried some of the Sephora exclusive brands I much prefer shopping here. I feel like the service I receive is genuine, and not just someone trying to push a product to meet a sales goal. The curbside service is awesome and my orders are always ready in under an hour. Knowledgeable staff, great rewards program, huge range of products. Basically my one stop shop for skincare, makeup, hair, nails, you name it."

"I drive an hour to go to this Ulta over the one in lady lake where I live. The staff is always very nice and super helpful, the store is always clean and well stocked, and the salon services are always very well done. Bella in benefit brow bar, and Chelsea in the salon are fantastic and I recommend them to anyone looking to get their hair or brows done."

"Great store, good prices. I will say that their brow waxing services are a bit inconsistent. My first experience was incredible- the lady was very thorough and competent, measuring my brows and being very precise. The second time, not so much. I don’t want to get anyone in trouble but- this brow tech seemed very anxious. She was nice, but clearly didn’t share my vision. She was very shaky when applying the wax strips, which is kind of unnerving when your eyebrows are at stake. She did check in and ask if they looked okay and I said yes (totally understand that that’s on me! I should have spoken up, but to be honest she was so nervous that I didn’t want to risk messing them up more). I ended up with blocky 2015-era type brows that came out pretty uneven, and have made an appointment elsewhere to get them fixed. She was sweet and I don’t want to single her out (maybe it was an off day for her). I paid/tipped, but I don’t really see myself coming back for the services. Overall this is a great Ulta with a helpful staff and every time I come they have the products I need."