The Secret Ingredient 5064 Annunciation Circle, Ave Maria, FL 34142

"I have lived in Naples for over 21 years and going to Ave Maria has always been on my list. Finally had some time to go explore today and this was one of the shops that we popped in to. It was perfect timing because there was a major thunderstorm going on. The staff was super attentive and sweet. Offering suggestions, getting us a fitting room, and offering friendly conversation. It’s a fine balance between some stores where they are too attentive and you feel like you’re being watched all the time and you can’t have time with your family to being attentive and making sure you’re attending to the customers needs and the store did it perfectly. It’s also tough in Southwest Florida to find interesting items. My mom, my daughter, and myself, always like interesting pieces. We don’t want to have just cookie-cutter pieces that you can find anywhere so we were happy to find such a cute boutique. Everything is organized super well. We walked out with lots of fun new things, and I realized when I was leaving that I didn’t even check out all the hats that I was admiring so I will be back. Thank you also for giving us an umbrella to walk back to the car with. We didn’t make it to the brewery because the main road out was under like 2 feet of water after the rain storm and my husband was freaking out for us to get home but we will be back and we will return the umbrella! Thank you for everything!"

"Such a charming and fun boutique! The Secret Ingredient has a great selection of clothing and accessories for women of all ages and style preferences. The sales team was friendly, professional, and attentive. I had a great experience and highly recommend!"

"Amazing owner who bends over backwards to ensure her clientele are happy with their purchases. Excellent customer service. Inventory updated frequently to keep with the ever-changing styles; yet, classics always abound. Clean, fun, well laid-out atmosphere with a chic boutique vibe. Definitely give this place a visit if you find yourself in Ave Maria and say hello to the owner Danee."

"The customer service is remarkable. Danee & the rest of her staff always make us feel welcome & go above and beyond to make our shopping experience relaxing & fun. They’re always so helpful, getting the right sizes & choosing matching pieces & coordinating accessories. Wish shopping was as enjoyable everywhere!"

"Great boutique in Ave Maria. Beautiful & fun outfits and accessories. Love the great customer service their team of ladies offer. The best!"