The Soft Shirt Place - Gatlinburg

"We found the Soft Shirt Place in May 2023 and were really looking forward to coming back on our trip here in December to get more shirts. They are great quality shirts that you can customize with lots of fun prints to choose from. The young woman that runs the Gatlinburg store is a pleasure to talk to and super helpful as well!"

"Me and my wife came all the way from Woodruff SC to Gatlinburg for our Honeymoon for souvenirs and I wanted a Hoodie and she got a shirt. The owner was so friendly and original that I was wowed and The Soft Shirt Place lives up to its name. I recommend anyone who would want a shirt or hoodie to come here. It’s more than a 5 star to me, but whatever the max is, it exceeded expectations. Thank you for making our clothes and you’re a rockstar. Much love from SC"

"We went to Gatlinburg for our family vacation this year and had researched places to buy souvenir shirts. The Soft Shirt Place located in Gatlinburg had wonderful reviews so we decided to check it out. This family business didn’t disappoint us and their highly rated reviews were spot on!! Ashley was lovely and kind the moment we stepped in the door. She was awesome and very helpful showing us all the different designs in her books you could choose from. The incredible soft shirts were hanging up everywhere to truly personalize the style, color and size shirt to go with the design you chose for Men, Women and Kids. She would then put the shirts together fast using her press so not to take up too much of our time with this process. Our two boys got excited to pick out their designs and our youngest decided to spend his own money to buy a second shirt as well because he loved them so much!! My husband also ended up buying two shirts as he couldn’t choose between designs because the designs were original and cool to look at!! These shirts are different than what you see in other tourist tee shirt shops in the area. When we had questions on our order after returning home Victoria, Ashley’s Mom, was quick to respond on Google Chat on the Friday night of Labor Day weekend. I was so impressed with her response time on a holiday weekend!! I felt like I was her number one client and wanted to assist us immediately with our needs from an issue that arose with our order. She and Ashley went above and beyond to make sure our order was done right and got replacement items a week later. Thank you both for your amazing customer service throughout this entire process in store and online!! I would give them 6 stars if I could!!! I own a small family business so I know what it takes to make a business successful and it’s all about the highly rated customer service!! You won’t be disappointed if you go to or order online from The Soft Shirt Place in Gatlinburg!! Hopefully we will return some day to buy more amazing shirts that will represent many wonderful memories spent with my family in the Gatlinburg area for years to come!! Thanks again for everything Ashley and Victoria!!!"

"My family and I recently had the pleasure of visiting The Soft Shirt Place in Gatlinburg, TN, and we loved the quality of their shirts and the creativity of their designs. We bought 6 shirts for everyone in the family, and we were all impressed with how soft and comfortable they are and their designs are unique and eye-catching. We have had lots of compliments on our shirts! The service at The Soft Shirt Place was also top-notch. Ashley took care of us and was patient with our two boys. She was friendly and helpful, and went above and beyond to make sure we were happy with our purchases. If you're looking for a soft T-shirt in the Gatlinburg area, be sure to check out The Soft Shirt Place. You won't be disappointed!"