Ulta Beauty 1 American Dream Way, East Rutherford, NJ 07073

"I went today to get a Valentino set gift and when I got there and found it was sold out, Amanda kindly guided me through which Valentino perfume to get and made sure I was comfortable with my purchase. I appreciate her customer service and patience during these times, especially because it is holiday season and workers in retail can get burned out. I hope more employees in Ulta are like her."

"Rude employees and manager. When I placed an order online the birthday reward wasn’t working and customer service said to go to any ulta and pick up in store. I go in store and they said that they see in their system that I haven’t picked up my birthday reward but need the email to scan. Then she said either way we don’t have Nov ones anymore. Today is Dec 1st and my birthday was 9 days ago. She said she has December ones but needs the barcode in the email. I’m assuming the manager, then very rudely comes up doesn’t say anything no greeting and I explain that i never got an email she says she needs the email. I’m sorry is this gift a 2,000$ diamond necklace. Why are they protecting it with their life? Why would I drive all the way back to the mall for something that’s not worth much? This was horrible customer service. Will be closing my loyalty account since it does nothing for me anyways. Also, I see MANY negative reviews on this store going back 2 years. Either ulta continues to hire horrible people or they allow horrible people to come the working despite them responding saying they take issues seriously. I questions their hiring practices and commitment to addressing issues."

"This particular Ulta beauty is horrible when it comes to staff, customer service and racist behaviors…. COMPLETE DISGRACE! Today my family and myself decided to visit this particular store. Once entered we were able to shop peacefully within the first 5mins until I noticed an associate (Caucasian heavyset woman with glasses) consistently following us without once asking whether we need assistance or not. At one point she had made it so obvious that I kindly ask my husband, do we know her? At that exact moment when my husband turned around, she walked away immediately (I was watching her every movement at this point). A min later, I noticed another associate (white male) within 10 feet of us speaking with another associate, immediately she (Krisy) came over asking politely do we need help? Which I kindly excepted being my daughter was interested in skin care. She was very nice and knowledgeable basically just doing her job. She was the only associate that made us comfortable enough to communicate with however, I’m not naïve to this whole ordeal that was taken place in this establishment. YES, I could’ve asked to speak to the manager perhaps took it a little further or just cursed them out but no need because we weren’t stealing nor do we have to justify. We know our salaries, our education and we pay taxes. Being out loud ignorant is something they would’ve expected however, we kindly ignored their ignorance and made our last and final purchase with this particular Ultra beauty. Of course as we were leaving the store, I noticed the original associate that was blatantly stalking us on her phone stealing company time with a store full of caucasian customers. This is a very unfortunate situation, especially being our family is a frequent shopper at our local Ulta beauty that treats us with dignity and respect but I refuse to spend money at ANY establishment that racially profiles Black people in any kind of form or fashion. I only gave 1 star being store was organized and clean. Other than that, if you’re Black or brown, rich or poor don’t consider wasting your money at this particular Ulta."

"This location is moderately sized. It's actually neat compared to other locations. Although a few items I went looking for were not in stock. Definitely a busy location. I must acknowledge the sales associate Aaliyah, she was amazing at helping me. She is very patient and kind. I believe I took over an hour of her time as she did a color match for me and my sister. She was pleasant and polite throughout the whole ordeal even though she was constantly interrupted by other customers. She did not try and shove products at me and she walked us through the whole process and stopped along the way to show us the difference in looks. She's amazing at her job."

"Went a few weeks ago and Aliyah was extremely kind and helpful helping me find a foundation that best matched my skin! She was so sweet and gave me great tips as well. Best customer service ive had at any makeup store!!"