Frantz Diamonds,

2740 Ogden Road, Roanoke, VA 24018

"I have been working with Sherry and her staff for more than 15 years. I recently had a braclet remade. Sherry was very helpful on design suggestions. And the final product is amazing! Thanks Frantz Diamonds."

"Excellent customer service! My husband bought an anniversary engagement ring and wedding band in the past three years. The diamonds and sapphires are stunning! Any issues( I am really hard on my hands) are taken care of with a smile and efficiency. Will only buy my jewelry from Frantz … their quality is amazing! ❤️"

"May I begin by saying I highly, highly, recommend Frantz Diamonds, and please allow me to tell you why! My first and only experience, thus far, began when I walked into the showroom approximately 6-8 weeks ago carrying a ring I had already purchased elsewhere after an extended search. It was to be a special ring as a gift from my sweet husband for our 50th wedding anniversary. I really liked the ring but I didn’t “love it”. As I voiced my concerns to Sherry Frantz, the owner, she said she could make exactly what I wanted, quoted an affordable price, and seemed to truly understand what this ring would mean to me. It was quite obvious from our discussiont that she had an extensive knowledge of diamonds and the business of jewelry, and I sensed that she really cared about pleasing her customers. I left knowing that she was the right person to make my ring. I went back shortly thereafter to look at a couple of diamonds and choose my primary stone. Yes, the diamonds were quite beautiful, but it was Sherry who truly amazed me! She remembered everything I had said at what, I had thought, was a rather casual first meeting. At that moment I knew I had made a new friend! Sherry is not just in the business to make money…..first and foremost she truly cares about people and making them feel valued. Thank you, Sherry! I will never forget how you made me feel through this entire process. I could go on and on! I was so confident in Sherry that I asked her to use her expertise in making all further decisions regarding my ring, choosing and matching all of the diamonds, etc, so that I could be surprised at the final product. Needless to say, the ring is “BEYOND PERFECTION”! It was exactly, no, it was even BETTER than I could possibly have imaged or hoped for. A heartfelt thanks to Sherry, her excellent craftsman (sorry I could not also thank that individual in person), and her wonderful staff! You have truly contributed to a memorable anniversay for my husband and I."

"Disapointed.Had my engagement ring repaired because my prongs had worn off or were gone here in September 2023. My ring was originally bought at this location when it was Amrines. It looks good from the top even if the prongs are a little too high profile but if you look at the sides you can see where metal was dropped onto it to rebuild the prongs and not buffed flat to blend in with the existing prongs on the ring. No one will ever notice but me but the overall result is sloppy. Its not worth the time or stress of taking it back and not having my ring while they fix it. The people in the store are wonderful but the repair was not worth the price. I miss Amrines and am only giving a 3 because the staff at the location was so nice and i would feel comfortable making a purchase here. Where ever they send your jewelry for repairs is just obviously sub standard."

"I can’t recommend this place enough! Sherry took my idea and brought it to life, gave me feedback, told me the truth about my options and did it with professionalism and compassion. She really cares about her customers! I will be a forever customer and can’t wait to come in with my fiancé and look at wedding band options. Thank you, Sherry! You’re the best!"