American Press Institute

The American Press Institute, located at 4401 Fairfax Drive in Arlington, Virginia, is dedicated to supporting local and community-based media through research, programs, and products that promote healthy and resilient news organizations. They strive to ensure that all individuals have access to the information needed to make informed decisions and thrive. The institute mentors journalism professionals in integrating diversity, equity, inclusion, and belonging into their work, while also helping news organizations build trusted relationships with their communities.

Their resources include tools for news organizations to think creatively and achieve overall wellness, as well as guides for journalists managing stress and for managers seeking to support their teams. The institute also conducts research on the behavior of Millennials and Gen Z audiences, exploring their willingness to pay for news and the topics that drive their interest.

Additionally, the American Press Institute offers case studies, best practices, and tools to help news organizations transform and improve their coverage, marketing, and sustainability. They provide insights for individuals working to advance quality, innovative, and sustainable journalism, as well as tools to track source diversity and improve newsroom practices when covering communities of color.