Ruby Jewelry Co., Inc. 201 East Main Street, Endicott, NY 13760

"I was looking for a special ring for my wife I but didn't know exactly what I wanted. Rochelle worked with me and helped me pick out the perfect one. Perfect color and size. I'll be going back for sure. I also love their new location. Easy to find and convenient."

"The second time I have been there! First time she had broken my watch. Gave a replacement, Falsely Marked with a price tag, a fake! The second time to have watch bands fitted, couldn’t do it removed links and charged for it. Went to the jewelry store and fitted them both for $10. She proceeded to ask if her Birkenstocks were fake, which they were, I didn’t charge or anything. Lazy, Lazy Rochelle. I asked for a refund she had no recollection of doing it… Don’t go to Ruby’s.. They won’t be real…… Rochelle doesn’t have a clue."

"Rochelle did an amazing job walking us through the process of finding the perfect engagement ring for me as well as matching wedding band. She was very friendly and knowledgeable. She offered great quality for a great price. She also helped turn my grandmother's old loose stones into the perfect pair of earrings for my wedding day! I'll always cherish these pieces I received from her store!"

"Super friendly staff, attentive service and beautiful jewellery!!! They even helped entertain my almost 2 yr old while I got a new chain and made a wish list for Christmas. (and mother's day, and Valentine's day, and birthday.... Maybe even for April fool's and my half birthday too). I can't say enough positive things about this place. Love it and the personalized service."

"Rochelle and her team are absolutely amazing! You definitely don't get customer service like this, anymore! My husband and I recently needed to have his ring redone (for various reasons). Rochelle not only offered to do the service, but they actually grow the molds and cast the jewelry in house! Every other jewelry shop in the area had to send theirs out and charged extra for the service. She walked us through, step by step, and obtain our approvals on every move. Rochelle even gave out her personal number to make sure that I didn't have any concerns after we already talked! In addition, Ruby & Sons' staff was very friendly and showed us such wonderful customer service! I will most definitely be using them for all my jewelry needs from here on out!"