Lure

"this place is horrible. disrespectful staff. made my friend uncomfortable, self conscious and fat shammed her. although she found a dress she loved she felt humiliated and was laughed at it so she left in tears."

"Lure is my go-to for dresses for any occasion! I first discovered it when prom dress shopping. The staff were really friendly and genuinely wanted to help me find the perfect dress, which I did! They have such a wide range of dresses and I have been back numerous times with great success"

"My husband bought me a gorgeous dress here for a wedding, and the quality was phenomenal. The cut was incredibly flattering, the silky material felt super high quality, and the staff were extremely helpful and friendly. We will be back!"

"I recently posted a bad review about this boutique, after purchasing a dress that was I realized was stained, however, I would like to clarify that after the owner got back to me, she was very personable and understanding of my issue and even offered to pay the dry cleaning bill. On top of that she sent me a gift card to use next time. While I had a bad experience at first, this shop was very responsive and made things right so I can now enjoy my brothers wedding in a beautiful dress!"

"I stopped in at the shop on a trip to Boston and found some cute dresses. One of the dresses which has never been worn is coming apart at a seam at one of the straps. One of them I wore for the intended event and everything was great. I was very disappointed with quality that one of them is actually coming apart before ever being worn after paying over $200 for it. The final one I did not buy the day of my trip. I called back a few days later and asked to purchase remotely with my local friend to pick it up since I was no longer in town. At the time I purchased this over the phone, I confirmed that there was only one dress available in my size, and specifically asked the sales associate to carefully look the dress over to be sure that there were no issues with the condition of the dress. I was assured that it was in perfect condition with no problems. When I got the dress, however, it has multiple stains on it from wear and splashing? It frankly seems like it would be quite difficult to get it so dirty from even a ton of try-ons in the store and being kicked around on the floor. I don't know if one of the sales associates wore it before or after I bought it? I recognize that I took a risk buying it over the phone and I'm sure I should not have actually trusted an associate to look it over and tell me if there were problems with the condition. My friend, knowing that it was supposed to be brand new, ran in and grabbed it and did not look it over for damage. It did not come with a tag on it but I did not remember it having a tag on it when I tried it on in store either. And their store policy for returns is limited with only a couple of weeks for exchanges which was not feasible for me living out of state. I thought that I would have to take it for dry cleaning and it would be a hassle and some extra money but fine. But when I finally got to the dry cleaner this morning they were pretty appalled at the condition of the dress and said there's a good chance these stains may not come out."