Flock 274 Shawmut Avenue, Boston, MA 02118

"Flock is my wife's FAVORITE lifestyle boutique in Boston's South End neighborhood! Anytime I may in the need to get her a special or unique gift, Flock has become my #1 go to small business to depend on. My wife & I have been shopping at Flock for well over 13 years now, & it's constantly updating itself with new inventory. We appreciate knowing that what we're going to discover at Flock will most likely not be available at any other shop, giving us a sense of exclusivity. If you're looking for effortless style, then I can not recommend Flock high enough!"

"Flock is a true neighborhood treasure! If you're in the South End, take a few steps off the beaten path to this beautifully curated lifestyle boutique. Dani and Lisa have an exceptional eye, and this is always my first stop when I'm looking for a special gift for a friend or myself!"

"I worked at this place. It was whatever. A good get well job. I was treated disrespectfully by my employers and it was like I was working with 12 year olds. The pettiest drama. I wont go into detail Overall, id say they sell some cute things. It is very overpriced because the owner has to make a dollar in the heavily gentrified area. Its the type of place where if your working class…you can maybe buy a lip balm. So over it. I could write a much more aggressive meaner review but I’m gonna stop myself here out of respect for the owner and her family. Lord knows I have some dirt on these folks."

"Great store! Love coming here to get gifts - they have such a great selection that it makes it easy to find something for even that person you barely know or that person who has everything! They also have the sweetest, most unique card collection, so you’re all set on your gifts with one trip! And if you need something for your furry friends too? Have no fear - Polkadog Bakery is right next door!"

"Super cute store and wonderful staff. Its the noncommercial anthro. They offer super unique dresses unknown and great brands, the selection is well curated. The staff are so helpful in helping you find something great whether a special occasion dress or new pair of jeans.I found out that I love wide leg pants here. Forewarning for allergies---they have some cute dogs here."