The Paper Store 335 Russell Street, Hadley, MA 01035

"A cute store. Has a variety of items to choose from. My only complaint is they have carts...that you can't "legally put your child into" since it is not attached. So, I had to carry my 9-month-old son around while pushing a cart. It might be a wise decision to build a "child-safe" cart for Moms. Holiday shopping is stressful enough, especially with little ones."

"I love this store especially around Christmas they decorate the store so nicely. Plus they are the only store I know of that still sells Hallmark ornaments and Hallmark Christmas snoopy stuff (I'm a collector) they also have A LOT of neat stuff even though the store is small they have it packed with SO much cool stuff! The staff is excellent very helpful and super nice. Will be returning for some gifts."

"Most current iteration of the Hallmark store and vastly improved. My local go to place to buy the season’s ornaments."

"If you’re looking to purchase a gift for someone here (they had a lot of cute stuff) be sure to save the receipt (and give it to the recipient!) I wanted to exchange 2 gifts that I received duplicates of and you might have thought I was looking to exchange a car. “What was the person’s name that purchased it? What’s their zip code? Do they have a rewards card?” Seriously? First, it was a gift and this is a store that specialized in gifts. Second, The retail value of the first item was $28 dollars and I started the conversation by saying I was hoping to exchange it for a different one. I was eventually offered a store credit but only after I told the associate “never mind, I’ll just throw it away”. And people wonder why customers shop online instead...."

"Not just paper. Books, clothing, jewelry, children's toys, baby gifts, and of course cards, candles etc. If you can't find a gift for someone here then I just don't know what to say. Good selection and helpful staff makes this one of my favorite stores."