Che's Liquors 300 Eliot Street, Ashland, MA 01721

"This place has good prices and a lot of good products but I come here very often. The staff are just so unpleasant and maybe it's just me but I think if you're a customer regardless if you come a lot or once try to be a little friendly. Everytime I say "Hi, how's it goin'?" and I get no response every single time. I just don't understand the difficulty of responding. Instead I get a stare like they're thinking "are you gonna buy something?" I've worked in customer service for almost 15 years even on my bad days I was always able to just be decent to the customers."

"Go to liquor store for a wide variety of items. Vast wine selection, but unfortunately this is no College Liquor Store meaning you won't find super cheap stuff like MAD Dogg here. Staff are helpful and coolers are always chilled"

"They offer a great selection of beer and wine. The selection of single malt scotches and small batch bourbons is good. Many local craft beers are featured. If they don’t have what you are looking for, Che the owner will order it for you. This is a family business that cares about the customers. We highly recommended supporting this local business instead of the big box stores."

"My wife and I moved in to the area nearly 2 years. From day 1, the family that owns this store has been nothing but friendly and helpful. At first, it was a pretty small, run-of-the-mill corner liquor store with a small, but decent, cigar selection. However, in recent months they have recently completed a major renovation and expansion and it is now a top-notch store with massive beer coolers stocked with tons of craft beers. Best price anywhere also on the Ashton Churchills, my favorite smoke now thanks to their recommendation."