East of Maui

"Awesome shop, awesome service, MEGA deals! they got everything you need for your next water day."

"We had a great experience at East of Maui surf shop! My son and I were looking for a skim board, and we were thrilled with the great deal we got. Bob, the owner, was not only nice but also incredibly helpful. We couldn't be happier with our purchase and the excellent service we received. They definitely helped us add memories to our family vacation. Highly recommended!"

"I was in town for one week and am in the process of learning to kiteboard. I spoke with Bob (the shop owner) and the instructor, Jaxson, about my skill level (beginner, got up on the board and moving forward during the last lesson I had) and goals prior to arriving. My first lesson with Jaxson was not good. He was not prepared from an equipment/communication standpoint for the lesson. He had only a waist harness (no seat harness) for a beginner lesson. He brought only one size kite, which seemed too small for the amount of wind we had and my body weight. He brought only one size board, which was ~20cm smaller than the board I used during other lessons. It is my understanding that larger boards are preferential for beginners. He asked me if I wanted to wear a helmet (yes, I am still learning). He did not bring an impact vest. He did not bring a method of communication (ie BbTALKIN). Whenever I would ask Jaxson a technical question, his basic response was "that's just how it is". I am a very technical person and I appreciate understanding how things work. I like to know the details. When I tried to dig deeper for further details, I could sense him getting frustrated. He would just reiterate what he had already said. After our lesson, he sent me a text stating that I wasted his time and money because I misrepresented my skill level (I told him I was a beginner). He also stated he was upset with me because he bumped me ahead of other students that had been waiting for at least a month for a lesson (I did not ask for this). If you want to learn to kiteboard, please go elsewhere or you will be disappointed. I wasted my time and money (and excitement). Please don't waste yours!"

"Great advice and service on sizing and setting up a skim board. A true surf shop and not a tourist trap like many others. Staff was knowledgeable and very helpful. Price was reasonable as well."

"Great prices on boards and fins! Unbelievably helpful staff! They go well beyond expectation! Laine and John’s goal is to get you in the water with the best setup for you and don’t try and push anything you don’t need. This is my favorite shop for sure. I drive past other shops that are closer to me to go here because of how well they take care of their customers."