The Virtue
About the Business
Welcome to The Virtue, a unique institution nestled in the heart of New Zealand, located at 44 Brougham Street in New Plymouth. Our establishment is an enchanting blend of a clothing store, florist, and a captivating point of interest that is sure to captivate your senses.
As you step into The Virtue, you will be greeted by a charming ambiance that exudes elegance and style. Our clothing store boasts a carefully curated collection of fashion-forward garments, designed to cater to all tastes and preferences. From trendy casual wear to sophisticated formal attire, our racks are filled with the latest fashion trends that will elevate your personal style to new heights. Whether you're looking for the perfect outfit for a special occasion or simply want to update your wardrobe, our knowledgeable staff is always ready to assist you in finding the ideal ensemble.
But The Virtue is more than just a clothing store. We are also a florist, bringing the beauty of nature into our space. Our expert florists create breathtaking arrangements that are perfect for any occasion. Whether you're looking to surprise a loved one with a bouquet of vibrant blooms or seeking the perfect centerpiece for a special event, our floral creations are sure to leave a lasting impression.
Beyond our offerings, The Virtue is also a point of interest that is worth exploring. Our store is not just a place to shop; it's an experience that engages all your senses. As you peruse our carefully curated selection, you'll be enchanted by the delicate aromas of fresh flowers, the soft melodies playing in the background, and the visual feast of colors that surrounds you. Every corner of our establishment has been thoughtfully designed to create an atmosphere that is both inviting and inspiring.
At The Virtue, we believe that shopping should be an experience that goes beyond simply purchasing goods. It should be an opportunity to indulge in beauty, creativity, and self-expression. Whether you're seeking a new addition to your wardrobe, a stunning floral arrangement, or simply a moment of serenity amidst the bustling streets of New Plymouth, we invite you to step into The Virtue and immerse yourself in a world of elegance and charm.
Photos
Location & Phone number
44 Brougham Street, Central, New Plymouth, Taranaki 4310, New Zealand
Hours open
Monday:
10:00 AM - 3:00 PM
Tuesday:
10:00 AM - 3:00 PM
Wednesday:
10:00 AM - 3:00 PM
Thursday:
10:00 AM - 3:00 PM
Friday:
10:00 AM - 3:00 PM
Saturday:
10:00 AM - 1:00 PM
Sunday:
Closed
Reviews
"The best boutique perfumery in NZ we’ve found. A simple scent can trigger even the most distant memory, and this inspires the fantastic and singularly unique fragrances here. Go in, test Castro and tell me you don’t smell it.. it’s crazy good. Each fragrance has it’s own individual story and inspiration, which we love!! Castro had me walking into a an outdoor, wooden beamed bar in Cuba, at sunset, humid, all Rum and sweet cigar smoke, ceiling fans slowly circulating the warm air… it’s outstanding. A ‘must do’ destination for us, just fabulous xx Averil & Simon"
"If you haven’t experienced this place and their fragrances you really should. It’s a freaken delight for the senses. Authentic. Unique. Luxurious."
"I have arrived into the most beautiful room that sooths & nourishes my soul , I don't want to leave , thats why I will buy a stunning perfume to take me back to this beautiful space! Brook New Plymouth is lucky to have you here! Nga Mihi Aroha Chere Bailey"
"Love this store, its decor, the beautiful furnishings, the amazing scents and most of all the ever so knowledgeable and kind girls. Thank you for your yummy products and beautiful store."
"First time shopper. Love this unique gorgeous boutique. Locally made products, staff are well informed and have a great understanding of all of the products. Good Covid practices in place. Will definitely be going back."
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